The recent formation of the Gambling Affiliate Union (the GAU) seems to have been an unqualified success following the recent announcement that the Union can already boast more than 100 affiliates among its members. The organizers and prime facilitators of the GAU have set themselves very ambitious aims for the future as they announced recently that they plan to expand the current number of affiliates tenfold over the course of the next six months and to as many as 5,000 members within the course of the next year, leaving no question at all that affiliate marketers exist in an extremely difficult and competitive world as the arena of online gambling is an ever-changing, fluid industry in which only the very strongest and best-informed affiliates can hope to survive and thrive.
One of the main tasks for affiliates is the constant necessity for research and updating websites, which are both inescapably time-consuming and challenging tasks yet utterly necessary in order for such businesses to remain ahead of current and breaking trends in the struggle to stay current and relevant as well as setting themselves for the future. Affiliate programs can also provide a constant stream of related problems for affiliate accounts as disputes and contentions break out periodically as a result of performance-based results and payments.
Among the most principal contentions that exist within the industry is the fact that the terms and conditions of agreements reached may be altered and amended without any prior negotiation after the original terms have already been agreed to and signed. As a result, there have been numerous disputes relating to delayed payments to affiliates and groups such as the Gambling Affiliate Union have suggested that, as a result of such problems, legal action may be necessary to resolve such disputes.
The aims and initiatives behind the founding and setting up of the Gambling Affiliate Union were led and driven by a UK-based online poker affiliate named Paul White alongside Paula Bliss, an affiliate who promotes online casinos. Ms Bliss is based in North America.
Mr. White is determined to ensure that affiliates within the gambling industry are protected and receive a fair deal. “I get extremely annoyed about how affiliates are treated from time to time, and how they get walked over by some affiliate programs,” Mr. White commented. “The principle behind the Union is really to make sure that affiliates get a fair deal from affiliate programs: United, we have a stronger voice.”
Mr. White confirmed that the organization had no intention of policing affiliates, although he stressed that the Union would be willing to take legal action in order to protect members where necessary. “The GAU is intended as an arbitration service,” he said, “and we are willing to instigate legal proceedings against affiliate programs that repeatedly fail to pay affiliates or refuse to negotiate.”
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