The NHL-franchised and well-known team to hockey fans, the Calgary Flames, have recently signed a ground-breaking deal with a proprietary gambling organization for sponsorship purposes – an online casino – and have celebrated the joining by offering their players the opportunity to win numerous prizes such as tickets to the game played recently against team rivals the Ottawa Senators.
The sponsorship deal was done with the online poker room UltimateBet that is Kahnawake-licensed. UltimateBet’s online gambling web site hosted eight Texas Hold ‘Em satellite tournaments per day at three hour intervals throughout the month of January with the tournaments beginning at 6 a.m. and the top 100 players in each event received a place in one of the four Sunday “main events”. As well as the pair of ice hockey tickets, the four winners of the competition were also awarded $1,000 in cash as travel expenses.
The company is also thrilled with the deal that will result in its company logo being seen on dual-rink boards at the Pengrowth Saddledome in Calgary. The deal is especially significant for UltimateBet as such televised hockey games are watched by millions of viewers, granting UltimateBet much-coveted exposure to a wide audience and in a particular context. The tie-up is also good news for the company due to the fact that the Calgary Flames are currently resting at the summit of the Northwest Division, leading the way from the Colorado Avalanche and the Vancouver Canucks, meaning that the team is almost guaranteed to qualify for the post-season play-off, which begin this month.
The sponsorship deal between the Calgary Flames and UltimateBet is very likely to work by paving the way clear for future such tie-ups, as well as for more contests and give-aways. Just like the NHL in general the online casino gambling industry is an extremely competitive one, and the new era of cooperation between two such thriving and fascinating industries is likely to prove both interesting and successful. This will be particularly the case in the event that other online casinos and NHL franchises follow the example of UltimateBet and the Flames by joining in sponsorship and offering customers the chance to compete for an ever-expanding range of prizes.
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