Virtue Fusion, according to the news, was finally acquired by Playtech. Virtue Fusion is a leading developer and licensor of online bingo products while Playtech is a leading online gaming software provider.
For the analysts, there are three possible reasons why Virtue Fusion is now owned by Playtech. First, because the software provider already has a major association with other industry’s segments like casino and poker. Because of the Virtue Fusion, the software provider can eventually have major association as well with another segment of the industry, the bingo segment. Second, because the software provider already has existing licensees and therefore acquiring Virtue Fusion will allow it to offer these licensees Virtue Fusion products. The software provider can eventually strengthen its relationship with these licensees. And the last reason, because the software provider can have the existing licensees of Virtue Fusion. Thus, the software provider can improve the liquidity in its own network by taking on these licensees.
Playtech might want to bring in a gaming network that could offer the best in all aspects, gaming and the likes. Hence, finally it acquired Virtue Fusion that has also been doing well in offering all the great things specifically to the industry and the players.
But we should mention that Virtue Fusion also offers bingo side games like scratch cards and slots, just along with bingo games. And these games not only help build excellent retention rates but also generate additional revenue that could make operators smile.
Most likely, it is a good move for Playtech to actually acquire Virtue Fusion. It will greatly benefit from what the developer and licensor has as of the moment. Most probably, it will not regret pursuing such move. It can advance to the next level as far as its being a software provider is concerned. Virtue Fusion could bring into its table a lot of good things.
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